SCG showcases the Living Experience at Worldbex 2018

March 14, 2018

SCG, one of the leading business conglomerates in ASEAN, participates in this year’s World Building and Construction Exposition (Worldbex) in Manila. With the concept of Living Experience, the SCG booth portrays how cement and its wide range of building materials are integral parts in making Filipinos’ dream houses come true. From the laying of a solid foundation to the finishing process, SCG has been and will continue to help build a brighter future of the Philippines.

Continuously product development is at the core of SCG in order to developer offerings that meet the real needs of customers. At the SCG’s booth in Worldbex 2018, visitors can experience virtual technology to witness the application of the SCG’s products. With a 360-degree view of a bedroom scenario, one can experience the stages of both construction and finishing, giving guests a widen perspective.

Mr. Phaskorn Buranawit, Country Director of SCG in the Philippines, shares: “Filipinos who have never involved in construction process can now experience what it is like in laying the foundation and finishing a room using SCG’s cement and other products. From other parts of the exhibition, customers can also witness a variety of products which thoughtful information that can help them realize how to build dream houses with SCG’s products. Moreover, we are ready and committed to be the trusted partner with Filipino contractors and developers.”

SCG Products showcased at the booth range from the SCG Portland Cement Type 1, the SCG Smartboard, SCG Smartwood, and the SCG Roofing and Insulation. The Portland Cement Type 1 is more suitable for foundation work than other cement types and provides more strength and durability. This can be witnessed through the recent Life-size Family of Elephants sculpture, which is a part of this 70th anniversary landmark of good friendship between the Philippines and Thailand and made of SCG Portland Cement Type 1 at the Botanical Garden in Baguio. Moreover, the whole range of SCG’s products provides solid building materials for variety needs of construction. Worldbex runs until March 18, 2018 at the World Trade Center in Pasay City.